Jumping Through Hoops to Achieve What?
This morning I received a message from one of my Facebook groups alerting me that they’ll be deleting their group that they’ve had for a year and a half. Not a big deal right? What if this group used Facebook as their exclusive platform for alerting members of upcoming events and information sessions? What if there were over 100 people registered for this group?
To replace the soon to be deleted Facebook group, they proposed that everyone switch to another social networking platform. Isn’t this kind of inconvenient for well, everyone?
Not only will I have to go through the motions of registering with the new platform but what about the process of having to reconnect with members? Isn’t this a whole lot of work just for the convenience of the company?
I can’t help but feel this is really horrible customer service. Why should the customer have to go out of their way to continue their membership with the group. Didn’t they opt in once already? What if instead of forcing people to sign up for another social network, they included a one click email list subscription process. One click. Done. Keep your customers in the loop without forcing them to jump through a million hoops.
If something as simple as that was done, I would have subscribed. For me, the hassle of having to sign up the other social network definitely outweighs the benefits that I get out of the group. It’s too bad really.
